Branding for TV filler series


Self initiated project focused on finding an identity for all sort of short episodes, programs, documentaries and impressions that filles out TV breaks. The challenge was this exciting as it demanded to find a solution that protects diversity and uniqness of each short, on the other hand defining a common branding consolidating all members of our fillers family.

Creative idea is based on dice tossing and shuffling - when any filler starts the viewer never knows which one will be drawn this time. Screen is devided into 15 equal rectangles where each one represents and acts as a 6-sided dice. This common visual-shuffling process finaly reveals a key visual and an icon that represents a particular filler. Together with a custom music composition it gives a desired level of creative flexibility to build a tailored and unique identity for each short.


Concept, Creative direction, Motion Design