Shed Halack

Branding for TV show


This prime-time entertainement show brought not only big prizes to its contestants but gathered as well a huge audience in front of TV screens during Ramadan.

As the scope of work was realy wide I turned to our friends from FRAME in Denmark to help us in preparing an opening sequence. We had already a general direction for studio set design and so we translated it together for broadcast language. In-house we have prepared a massive amount of print materials - invitations, adds, tickets, branding of the studio and its building, prizes branding, crew outfits. We followed with website and internet banners. For broadcast we worked on series of teasers and promos. Finally we worked simultaneously on broadcast on-screen elements, video wall graphics and contestant screens displays.

Probably it was the biggest project I art directed in Al Rayyan. High contrast, sharpness, glossyness, rough geometry, ambient glows turned out to be a good recipe for our rich, entertaining, high voltage branding. To our satisfaction we managed to create a unique and strong visual identity.


Creative direction