Branding for TV show
Every year Al Galayel region in Qatar becomes a place for a traditional hunting competition. For 28 days a camera follows a battle between the teams and checks who hunts more prays. I wanted to focus on the pure and eternal clash between the man and nature. The hunters struggle with the wild desert depending only on their own skills, instinct and strength - like heroes from the ancient times we've all heard stories about. We based the whole identity on a key-visual showing the hunters in a glorious, strong poses, stylized on an adventure poster concept. Photo session involved also animal members of the teams - falcons, salooki dogs, horses and camels. Achieved visual was a base for us to build all the medias upon - print, TV, internet.
Concept, Creative direction