Rehla
Branding for TV show
ABOUT PROJECT
Rehla is a show for children between 6-9 years old featuring interesting sites and places in Qatar. In each episode group of Qatari students travel by BUS to one of this places to learn and discover its secrets.
I took advantage of a long deadline and decided to challenge the team in all creative fields. For title sequence we managed to involve high end Red Epic gear to get the best possible quality. After a long process of 3D modeling we were ready to put those two elements together for animation, compositing and finaly postproduction. Simultaneously we developed a 2D graphic environment merging TV package with print, welcome-packs and our Bus into one cheerful branding. Our goal was to be happy, colorful so to encourage kids to travel with us and to show that exploring Qatar is nothing but a joyful experience.
MY ROLE
Concept, Creative direction, 2D animation
